Here is what I found while I was tidying up my Evernote the other day: I feel a cold darkness about to descend. It may not be long now…Actually, what it really said was: i frrl acild daaarknss aprechign, But, touch screen issues aside, it was not a good place I was in when I tapped […]
Ready for Events That Work?
I’ve got just three words for you: Breakfast. Lunch. Dinner. That’s right, the meals you need to eat anyway can be big lead and revenue tools when you invite a few prospects or clients along. They’re easier, cheaper and way more effective than those useless old trade shows and you get to control the whole […]
The Very Simple System For Picking Your Trade Shows
Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Before we dive into the Very Simple System, let’s remember that trade shows exist for one reason: to make money for someone who isn’t you. It can be a private event company or, in B2B, […]
Pssst. Trade Shows Suck at Lead Generation. Pass it on.
Sales squirrels ignoring you? Here’s a fun way to get their attention: tell them you’re cancelling all the trade shows next year. Now count backwards from ten after you click send and stand by for the howling, the outrage, the pleading. It will sound something like this: “How will we ever make quota?” “The quarter is […]
Three More Trade Show Goofs and a Ray of Hope
Last week we revisited one of my favourite themes: the shocking inability of most companies to properly execute a trade show. People have been gathering in markets for thousands of years, successfully trading everything from horse livery to body hair removal and yet a bunch of college graduates let loose in a convention centre can’t […]
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