There are few things more exquisitely strange than a three-year-old with an idea. Any idea at all will do. What happens is the enormity of the idea quickly spills out of their tiny heads and into their mouths and thence into the world. They will not be ignored. Ignoring a toddler with an idea is […]
The Truth About Viral Marketing
The truth about viral marketing is that it’s a giant myth. Right now somebody is stealing a marketer’s money by promising them a viral ad campaign that is sure to make that marketer filthy rich. I have several such offers in my inbox just today. Why, if that guy who sticks cell phones in a […]
Why Your Brand Needs to Stop Annoying People
Sunday mornings are one of my favourite times of the week. It’s when I can spend a few quiet hours going through all the stuff that’s washed up in my inbox. A rare slice of time during which I can read white papers, unsubscribe from the crap, comment in forums and blogs and watch interesting […]
The Leg-Hold Trap of Customer Loyalty Programs
Not long ago one of the top customer loyalty program vendors in the world hastily walked back a plan to expire millions of reward points at the end of 2016, after threats of consumer boycotts and legislation. The challenge for the vendor, of course, is that the points constitute a funded liability, which is not so […]
Your Corporate Values Are Probably Cat Puke
Here is an annoying and gross thing about cats: they throw up in the night. Sometimes they are on your bed when that happens, which usually means a lot of thrashing around, trying to dislodge the cat before it creates unanticipated nocturnal laundry. Other times it happens in the hall, the bathroom or the kitchen, […]
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