Just when I thought we’d seen last of the books dedicated to screaming at marketers until they sign up for Foursquare, along comes The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social*. I should note that I received two copies, both of them free. One I think I asked for […]
Who Should Wear Your Corporate Speedo®?
Last week we looked at the terrifying beachfront property known as social media. This is where not-so-happy customers are busy telling the world how much their B2B suppliers suck. And it’s where most B2B companies try to pick off the whiners from the cliff tops or shell the beach the relentlessly so they can’t come […]
Fight Them in the Cafés, Not on the Beaches
Do people say bad things about your company online? I mean really bad things? Ugly things? Hurtful things? Do they Tweet endlessly while they wait for your customer service line to pick up? Are you getting Epic Fail awards for your shipping challenges? Reading about your products a little too often on Facebook? That’s beach […]
Eight Distractions for B2B Marketers
Stuck on a project charter review call with the Hand-Wringers? Sitting through yet another B2C webinar they promised had business content and doesn’t? Bored with the Keebler Elves’ mandatory due diligence training module? Time for some distractions! Here are a few incredibly distracting links which are defensible if the Thought Police audit your online wanderings. […]
Bowling for Paradigms with Wikibrands
I was very excited when Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace popped onto my radar in the Spring. I’m a big fan of Don Tapscott and this book distills some of the brand research his team has slogged through over the years. His introduction promises to replace the Four P’s and traditional brand […]
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