Ah, a July heat wave and the livin’ is easy, unless you write about technology, in which case it’s that boring old period between the second quarter results and the fun new toys for Christmas. What to do? Say, let’s do some Ritual Shaming and dress it up with a few hysterical headlines. That’ll make […]
Social Media for Grown-Ups
I really, really, really didn’t want to like this book. I was so looking forward to taking the piss out of authors with the audacity to promise to make me a Marketing Superstar, let alone by doing it with B2B social media marketing. I mean, what are the odds? Social media’s contribution in the B2B […]
Social Media Readings: Nine Things to Get You on Track
A long weekend looms here in Canada, with another just behind it for my American friends. Time to put some duct tape on the kids, some beer in the cooler and kick back with a good book. When that runs out, you may want to take a few minutes to ponder (again) the role of […]
Social Media is the Lighter Fluid, Not the Barbeque
According to a recent article in Ad Age, we’re all (well, most) (well, some) (well a little under 60% of us) are increasing our social spend this year. And that, says Ad Age, means it’s time for those who sell social to put away their SXSW glow sticks, slap on some shoes and get moving. […]
Why I Won’t Accept Your LinkedIn Invite
Dear Michael, Indra, Lori, Anders, Marta, Steve, other guy named Steve, Ali and all the others I am sorry we’re not connected on LinkedIn and I appreciate your kind (and repeated) requests to join each others’ networks. I’m glad you: (circle all that apply) like the blog hate the blog enjoyed the webinar heard my […]
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