Is there anything more dismal than a brand Twitter feed? Where’s the witty banter about important topics? When are the throngs of raving brand fans going to show up with their adulation and streaming video of our products in action? When is Gwyneth going to finally throw some endorsements our way? For goodness sake, we’ve […]
The Truth About Viral Marketing
The truth about viral marketing is that it’s a giant myth. Right now somebody is stealing a marketer’s money by promising them a viral ad campaign that is sure to make that marketer filthy rich. I have several such offers in my inbox just today. Why, if that guy who sticks cell phones in a […]
No Sleaze Please
I always hope the man from India calls to talk about duct cleaning when I have a bit of time on my hands. That way I can keep him on the phone for ages, first by insisting that while I don’t have any ducks my chickens are filthy. Once he works past that and we […]
Why Your Website is About to Become a Lot Less Important
My agency suit friend, Marc has very sore feet this week. You see, he’s been making the rounds of the holiday parties. His agency has hosted a few, then there’s the ad club, the marketing association stuff, his clients’ parties and his suppliers’ lunches. Sometimes two or three on the same afternoon or evening. And […]
Lend a Hand or Shut Your Facebook
Darius has a cool job. He’s the marketing manager for a rapidly growing logistics company that serves the food industry. Since he joined two years ago, Darius has updated all the collateral, made some nifty sales tools, cleaned up the web site and put the company on the map with its own Facebook page and […]
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