Some people think Spring is the season of hope. I think it’s the season of mud and discovering, as the snow melts, that your neighbour’s large dog has added more fibre to its diet. The true season of hope for marketers is now: as the year winds down and a new budget, however inadequate, throws […]
Stop Talking Price, Start Talking Time
Every Wednesday, I rearrange the colour-coded pens and precisely aligned office accessories on my colleague’s desk. It’s a thing to look forward to. I think it was Craig Jarrow at Time Management Ninja who said that the most important thing you do with your day is deciding what to do with your day. I believe […]
Why Time is on Your Side When Marketing to Small Business
Welcome, small business owners! Hard to believe it’s Small Business Week again! Come in, sit down, enjoy your eggs. We’ve got a great morning planned for you! We’ll start off with an address about how important you are from the Parliamentary Secretary to the Minister of State for Bingo Halls, Hosiery and Small Business. Then […]
Stop Clubbing Small Businesses — It's Cruel
Wake the agency! Saddle up the consultants! Loose the hounds! Small Business Season is practically here, and there is much to do before we start stalking our quarry through the underbrush of the economy. And when they break into a clearing, our aim must be true for we have only 31 days to shout at […]
Four Ways to Get Sales Off Your Back and Out Selling
Last week I gave you a small song to sing at the end of the quarter as the inevitable fingers seek to assign the inevitable blame. I hope that saw you through to this, the first full week of the shiny new quarter. So full of promise, so full of hope, so full of time. […]
