Many businesses that rely on large populations of low-cost labour are finding themselves in the recruiting business. Here are five ways to your recruiting campaign off the ground.
Seven Really Simple Ways Marketers Can Help HR
The past few posts have been a gentle kick in the ass for my marketing colleagues. For too long we’ve been ignoring our friends in HR, and it’s time we accepted the proven connection between talent and revenue and got on with the job of improving both. We’ve looked at how some support for internal […]
Time to Take Candidate Experience as Seriously as We Take Customer Experience
Marketing has insinuated itself into the customer experience over the past few years. It’s high time we helped HR leaders define and improve the candidate experience, too.
Careers Pages: A Tragedy in One Act
On many websites, the Careers page is one of the most visited. Yet marketing routinely ignores it in favour of revenue generation, and HR lacks the skillset to really make it hunt. Let’s fix that.
