I met my friend Jeff for lunch recently and it went like this: Jeff: Notice anything different about me? Me: You’re licking the inside of a Pop-Tart wrapper. Tell me you didn’t find that in the subway. Jeff: I mean do I look thinner? I have a high school reunion coming up. Me: So you’re […]
No More Random Acts of Marketing
If you’ve worked in marketing for more than a week, you’ve committed an RAOM – a Random Act of Marketing. It can take many forms. Mine have looked like tins of inedibly strong mints, a shipping pallet full of Lands End boots, a print ad with a deer in it and, I’m ashamed to say, […]
Marketing Recruiting is Broken Part 4: Guess Who Blew the Interview?
I am not ashamed to admit that pivot tables terrify me. I love that pivot tables exist and I am just enough of a data geek that I can pivot data until it throws up faster than a toddler with a corn dog. But only if someone builds the initial table for me. Since I […]
Marketing Recruiting is Broken Part 3: Pages of Despair
I think that if most professionals wrote reports, briefs, letters, plans or even email as incompetently as they write job descriptions, our knowledge-based economy would crumble and we would all be herding something that bleats. Which may or may not be different from what we do at work today, but would be infinitely sadder. Visit […]
Marketing Recruitment is Broken Part 2: Expose Yourself to ART
Here’s a fun task for a day when you don’t have much to do. Go online, find a terrific-sounding position at a great company and start applying for it using their nifty online recruiting system. The website promises it uses state-of-the-art algorithms to mine your data and find you that perfect role. If you could […]
- « Previous Page
- 1
- …
- 5
- 6
- 7
- 8
- 9
- …
- 19
- Next Page »