Boxing Day at last. A day to get stuff done, clear up some of the clutter, go through all those e-cards at work and see who loves us. Last year, we looked at the generally dismal offering of Multi-Denominational Winter Holiday (MDWH) e-cards and broadly categorized them as: Self-indulgent, creepy, time-wasting, salesy, stalkerish, and, very […]
What To Do With Your Passives
Go find your cat. I’ll wait. … No cat? Borrow one; people leave them everywhere. Now look the cat in the eye and ask, “how likely are you to recommend me to a friend or colleague?” I’m going to bet that if you have this conversation with ten cats, one of them will climb into […]
What To Do With Your Detractors
Here are some signs you might have a few Detractors in your customer base. There are websites dedicated to the humiliation and destruction of your brand, this one. Your customers park backhoes across your employee parking entrance, like this guy Your customers publicly destroy their purchase with a sledgehammer, and invite passersby to help, like […]
What To Do With Your Net Promoters
I like answering surveys, and I like to think it`s due to more than a fondness for radio buttons. I imagine I`m paying it forward for the many times I will need to go out and do research in the future. So it should not surprise you, dear friends, if I was a little stunned […]
Feeling Undervalued as a Marketer? It's Probably Your Fault.
In our final look at RAOMs (random acts of marketing), let’s consider this freshly minted bunch of stats from Forrester. 86% of marketers agreed that the link between marketing activities and business goals is well-defined at their organizations 72% said their company’s leadership clearly sees marketing’s impact on the business. 45% of marketers said they […]
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