I think it is fair to say that marketers have unleashed some pretty horrible things on the world over the years. New Coke, plug-in air fresheners, negative option billing, scent strips, greeting cards that make noise and those little family icons on the backs of cars come immediately to mind. It’s time, I believe, we […]
There Are No Emergencies in Marketing
Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank. There are a lot of urgent things in social media. On a recent day, she huffed into the room looking more frazzled than usual. “Sorry, had a Code Red on Twitter,” she […]
Time to Bring Down the Curtain on Green Theatre
“Sustainability is a topic that IBM’s really passionate about. Our view is that we now live in a world that’s becoming a system of systems and that is a world of multiplicity and diversity. Given that, we believe that for effective action there’s got to be collaboration across organizations, not just within one specific organization.” English translation: At […]
Why Marketers Need to Own the Dismount
If December is about faithful friends drawing near to us, then January, it follows, must be about breaking up with them by email. So last weekend I did my annual review of things subscribed to, and tossed the ones I don’t like, don’t recall signing up for and that just plain irk me. You would […]
Eight Rules for E-Cards (plus a suggestion)
Nobody seems to have got around to writing up any rules for sending out Multi-Denominational Winter Holiday (MDWH) e-cards. So while the horror show that played out in millions of inboxes throughout December is still fresh, let’s get few things straight (don’t worry, I’ll schedule this to re-post in mid-November while you’re planning your next […]
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