On December 20 of last year, this email landed in my inbox. If you can’t read it, here is the fun subject line: “Elizabeth, Hit your target like a sniper.” As Canada is lately a little lacking in Target stores, I surmised they were talking about my target market. They were. It was flogging some […]
Fear, Uncertainty and Doubt Don’t Belong in Selling Anymore
Somewhere I read that if you can make woman feel insecure enough you can sell her anything. I think that’s true of men as well, and a look at the pop up nonsense in my Facebook feed is ample evidence that grown-ups are terrified of everything from radon gas to neck wrinkles to bad breath. […]
What Did Your Brand Ever Do To Deserve Bad Photos?
Marketer #1: Hmmm. Time to update our corporate website again. That swell webinar we went to said we should use more images on our web pages and printed materials because humans are beginning to lose the ability to read. Marketer #2: I know, let’s go get some stock photos to make our site appealing to […]
Conversations Matter
Oh dear, poor Radio Shack has bought the farm. To be honest, I thought they’d gone to Retail Heaven years ago, but apparently they struggled on far longer than I would have thought likely. Smarter people than me are going to analyze this one to bits, and I don’t doubt there are dozens of reasons […]
Unique Selling Propositions Are a Myth
My friend Sam was recently turfed out of his cushy corporate job and is currently spending his days taking unemployment lessons at an outplacement firm. Inspired by the session on entrepreneurship, he’s decided to start up a lawn care company and called me for help with his homework. “I need a unique selling proposition”, he […]
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