Not long ago one of the top customer loyalty program vendors in the world hastily walked back a plan to expire millions of reward points at the end of 2016, after threats of consumer boycotts and legislation. The challenge for the vendor, of course, is that the points constitute a funded liability, which is not so […]
Crappy Things in Pretty Wrapping: Marketers Need to Pay More Attention
I think my favourite thing about the holidays is all the pretty stuff. I love the Christmas windows in the department stores, with their inexplicable North Pole penguins. I’m a sucker for a beautifully wrapped fake present under the fake tree in the fake place that is a mall. A choir, a vaguely creepy inflated […]
B2B’s New Emotional Markets
Do you think the Information Age is over? I’m sort of hoping it is, but given the state of my Inbox, Netflix list and uncategorized Evernote scribbles, I’m thinking it’s still with us. Too bad, I’m kind of looking forward to the Dream Society. The Dream Society is the age which, according to Danish designer and innovation […]
Your Corporate Values Are Probably Cat Puke
Here is an annoying and gross thing about cats: they throw up in the night. Sometimes they are on your bed when that happens, which usually means a lot of thrashing around, trying to dislodge the cat before it creates unanticipated nocturnal laundry. Other times it happens in the hall, the bathroom or the kitchen, […]
Why Marketing Should Be the PowerPoint Department
Here is the last installment (for now) in the Crimes Against Audiences series about terrible presentations. And here, dear friends, it is time to consider how to fix the horribleness of the business presentation. Why us? Why you? Why now? Because marketing. Because presentations are a form of marketing. Because every sucky presentation is another […]
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