Have you noticed how many baby goats there are on the internet lately? Have we finally tired of dressing pugs up as Angela Merkel, and sharing videos of cats being startled by produce? Did I miss the take-your-goat-to-yoga memo? Apparently nobody else did. Now I think baby goats are adorable, and I’ve had the pleasure […]
Five Other Moves That Prove You’re A Young Fart Marketer
Last week we considered some of the regrettable moves that are the hallmarks of Old Fart Marketing. This week, let’s turn the other cheek and take a look at Young Farts. Just as a gentle reminder, we’re not commenting here on age, but on behaviour. Young Farts, like their Old Fart brethren, can be any […]
Five Moves That Prove You’re An Old Fart Marketer
I called someone an Old Fart (using my inside voice) the other day. He had just driven into my car and I could probably have used a stronger word but I left the thought at that. The teeth-grinding process of putting in the claim and listening to on-hold music gave me plenty of time to […]
Is Your Strategy Really a Gummy Bear?
Do you know what happens when you shove a gummy bear into a laser printer? I can assure you it isn’t pretty. That same gummy bear dropped into your devilled egg mix, your passport or your right ear would have similarly sticky and unpleasant consequences. That’s why most people manage not to put gummy bears […]
Time to Fix Your Horrible Rewards Program
Here are some things to know: The gap at the end of the grocery store conveyor belt is just big enough to let a rewards program card go under; The thickness of a grocery store rewards program card is not enough that the little sensors at the end of the conveyor belt will see it […]
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