Most job descriptions suck. But even the ones that don’t suck, rarely tell the truth. This is a post I contributed earlier this year to The Cooper Review. We’re Hiring! Are you an Awesome Marketing Manager? Here at Angst Co., you matter. Whether it’s your journey, your career trajectory or your passion, we try to […]
Why Recruiting Needs Marketing’s Help
One of my favourite ways to kickstart conversation at a dinner party is to utter the word, “recruiting” and then sit back. The chances, these days, are pretty good that at least one guest is looking for work or has recently landed, and nearly all of the guests will be eager to contribute their hideous […]
Your Mission Statement Isn’t About You
Do you have a mission statement for your business? If not, don’t worry. They’re basically useless, and mostly an exercise in box-ticking so the leadership team can get on with leadering, and the marketing department has something to put on the website. Personally, I don’t think mission statements belong anywhere near your website, and neither […]
No More Marketing Job Descriptions
Does this seem familiar? We’re looking for a dynamic marketer to lead the [insert group name] team. In this role you will manage a talented group of marketing professionals to drive growth, build market share and increase awareness among target markets. Working closely with your colleagues in [insert department], [insert department] and [insert department], you […]
Watering Down Brands with Spin
Nestlé is launching a new brand campaign to celebrate hydration. How thoughtful. It seems we’re just not educated enough about why it’s important to stay hydrated with safe drinking water. Mums, in particular, need to be educated about that one, according to the agency. On behalf of mothers everywhere, I want to thank you for […]
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