Ten more ideas for recession-weary marketers. Approach (or re-approach) companies or organizations with which you would like to form an alliance. You may find they’re more receptive than usual. Or maybe the laughter just hurts less. Capitalize on the renewed energy and commitment of your team (yes, I know they’re only pretending to like their […]
Ten Things to Do in a Recession
Still stuck in the recession even though President Obama says it’s over? Here are ten things you can do to take advantage of the downturn. Ask for more budget and justify it with the opportunity to outspend weaker competitors – remember they have Hand-Wringers too. In 2009, while Verizon and HP were slashing their B2B […]
When Bad Assumptions Happen to Smart Marketers
Years ago, when companies still paid to caffeinate their workers, I had the desk closest to the coffee station on my floor. Mostly this meant I could smell a fresh pot before anyone else, and occasionally had to rescue one that was boiling dry on the old Bunn-o-matic. The downside was that at least once a […]
Trade Shows Part 8: Six Other Things To Do
Event Planning is a Year-Round Activity If all events happened in the second half of the calendar year, then it would be just fine to leave the decision about whether or not to attend to the last two months of the preceeding year. But events happen all year and it’s always a complete panic to get […]
