Do you know what your colleagues in the Productivity Prevention Department (IT) are doing right now? They’re probably sitting a room with too little air and too many dry erase markers planning for something dreadful like a big power failure or a space rock coming through the roof of the data centre at noon on […]
Put That Marketing Plan Where the Sun Doesn’t Shine
A while ago we talked about why marketers need to rediscover the discipline of writing a marketing plan. My thesis was that while good plans happen through thoughtful analysis and discussion, great ones emerge when we take the time to write them out. Teeny, tiny graphs in a 115-slide deck don’t count. So what do you […]
It’s Not A Petroglyph, It’s Our Marketing Plan
If you are old enough to have seriously considered a pair of Spanx, you are probably experienced enough to remember when marketing plans were documents instead of hockey cards. These were things of beauty, often. Dozens of pages long, sometimes more than a hundred, they had sentences, punctuation, legible tables, pretty charts. They told a […]
All This and Fibre Too!
I think we can agree that I’m not a big fan of ad agencies, so imagine how much I was looking forward to skewering this book by two of the Fallon Agency’s founding partners. Bastards. They’ve torn even that small joy from my hands by writing a book that is useful, insightful and really very readable. If […]
Sales People are from Mars…
I think marketers are afraid of sales people. There, I said it. We try hard not to let it show and many of us are probably not even aware of it, but I think that at the centre of many sales vs. marketing showdowns is a terrified marketer and a bewildered salesperson. At the risk […]
