Whether you think the recent walkout by Wayfair workers was a dumb stunt or a brave stand, I think we can agree the company sure didn’t see that one coming. By the time it was all over, its shares were down 5% and it had been shamed into donating $100,000 to the Red Cross. The […]
10 Lessons from an Unemployed Giraffe
Geoffrey the Giraffe has left the building. Suitcase in one hand and final Toys-R-Us paycheque in the other, he’s off to the career transition service for unemployed mascots. I’m not going to add to the chorus of eulogies for this chain, and I don’t really know why it finally failed, but I do think TRU […]
Is Your Marketing Department a Herd of Baby Goats?
Have you noticed how many baby goats there are on the internet lately? Have we finally tired of dressing pugs up as Angela Merkel, and sharing videos of cats being startled by produce? Did I miss the take-your-goat-to-yoga memo? Apparently nobody else did. Now I think baby goats are adorable, and I’ve had the pleasure […]
Why Unicorns Make Terrible Customers
There is a little girl up the street named Riley and she is a princess. Not the pejorative version of a princess, but an actual princess. You can tell because she has worn the same Disney princess costume every single day since last Hallowe’en. Her exasperated mother periodically bribes her out of the now-tattered shiny […]
Four Simple Steps to Planning for Marketing Doom
Last week we considered the importance of scenario planning for marketing and PR. Just like our friends in HR and IT, marketers need to have at least a vague idea of how they would respond to really bad things that could hurt their brand. This week, we’ll turn our attention from scenario planning involving zombies, […]
