I don’t like mystery novels. It doesn’t matter how clever the plot or elegant the writing, by the third chapter, I just don’t care who did it and it’s pissing me off that I have to wait 250 pages to find out. Even if you do like a nice whodunit, I’m betting you’re not a […]
Recruitment Marketing Essentials #4: Deal with your Bad Reviews
We’re getting toward the bottom of the recruitment marketing toolbox and this, I think is my very favourite tool, mostly because it’s also the easiest one to pull off. All employers will have terrible reviews on sites like Glassdoor and Indeed. It’s just a fact. Just as marketers know that consumer reviews will not always […]
Recruitment Marketing Essentials #3: Really, Really Good Job Postings
Job postings are the most fundamental part of recruiting and yet the most overlooked. We need to stop repurposing out of date job descriptions and take the time to build great postings to attract great people.
Recruitment Marketing Essentials #2 – A Better Candidate Experience
This is the second in our instalments on how to get your recruitment marketing on track and doing its job. Last time we looked at the foundational necessity of a great employer brand, and this week we will turn our attention to the candidate experience. Hands up if you have had a terrible experience as […]
Recruitment Marketing Essentials #1: An Awesome Employer Brand
Last time we looked at some recruitment marketing basics that you should be mastering if you are struggling to fill roles, particularly the high-turnover jobs. Today we’ll dig in on the first item in your toolkit, the employer brand. Employer branding is having a moment, but it’s certainly nothing new, and here’s a newsflash: you […]
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