We’re getting toward the bottom of the recruitment marketing toolbox and this, I think is my very favourite tool, mostly because it’s also the easiest one to pull off. All employers will have terrible reviews on sites like Glassdoor and Indeed. It’s just a fact. Just as marketers know that consumer reviews will not always […]
Lessons from the Tube: Five Ways to Improve Change Communications
I recently had occasion to have not one, but two MRIs in the space of about five days (nothing serious; just proof you can hurt yourself golfing). In case you haven’t had the pleasure, those are the ones where they stick you in a tube for anywhere from 15 to 45 minutes and tell you […]
Why You Need an Employee Activism Strategy
Whether you think the recent walkout by Wayfair workers was a dumb stunt or a brave stand, I think we can agree the company sure didn’t see that one coming. By the time it was all over, its shares were down 5% and it had been shamed into donating $100,000 to the Red Cross. The […]
Preventing Terrible CEO Blogs
Last time we discussed the reasons it’s probably a good idea to talk your CEO out of starting their own blog. A lack of resources, a tendency to be pretty pointless and the proven habit of running out of ideas fairly quickly are all good reasons to keep them away from blogging. But let’s not forget […]
Your CEO Doesn’t Need a Blog. Seriously.
It’s conference season, and for communicators that means two things: 1. They (I hope) will be settling into a bum-numbing chair for some inspiration and possibly a well-earned nap. 2. Their CEO will be calling them from her leadership conference to announce she is starting a blog. You were warned. Intranets across the land are […]
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