One of my favourite conversations between a sales person and a marketing person started quite badly. The sales person, having been chastised for a lousy quarter, landed in front of this marketing manager with a lengthy list of materials he believed would solve his sales shortfall. As he listed the case studies, white papers, sell […]
Porcupines Part III: Nobody Puts Bunny in a Corner
Still on about the porcupines and examining how marketers can turn perfectly lovely people (Bunnies) into angry, demanding, rude monsters that our customer service people have to shoot. Last post we looked at the role ignoring someone can play in shoving them over the edge. Today I want to look at the second thing we can […]
When Good Things Happen to Good Research
I found this email rolling around at the bottom of my Inbox the other day and it reminded me that I think sponsored research is quite a nifty thing, especially in the B2B technology space. Basically, you go out and conduct a survey in your area of interest or expertise and publish the results. Bank […]
OK, Who Outsourced our Corporate Soul — Again?
On a recent bender with some marketing buddies the subject of marcom (aka the marketing communications department) came up. And through our collective whining, I made a horrifying discovery. At some point in the three years since I was a marketing communications person, the skillset has gone away. Consider this: my friend needed a sell sheet created for a new product. […]
Confessions of a Content Junkie
A few suggestions for content marketers from one of their own
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