Is there anything more dismal than a brand Twitter feed? Where’s the witty banter about important topics? When are the throngs of raving brand fans going to show up with their adulation and streaming video of our products in action? When is Gwyneth going to finally throw some endorsements our way? For goodness sake, we’ve […]
Why Your Brand Needs to Stop Annoying People
Sunday mornings are one of my favourite times of the week. It’s when I can spend a few quiet hours going through all the stuff that’s washed up in my inbox. A rare slice of time during which I can read white papers, unsubscribe from the crap, comment in forums and blogs and watch interesting […]
No Sleaze Please
I always hope the man from India calls to talk about duct cleaning when I have a bit of time on my hands. That way I can keep him on the phone for ages, first by insisting that while I don’t have any ducks my chickens are filthy. Once he works past that and we […]
Why Your Website is About to Become a Lot Less Important
My agency suit friend, Marc has very sore feet this week. You see, he’s been making the rounds of the holiday parties. His agency has hosted a few, then there’s the ad club, the marketing association stuff, his clients’ parties and his suppliers’ lunches. Sometimes two or three on the same afternoon or evening. And […]
Still Using Bad Photos? You Need the Other High-Res
Back in May we looked at (and mocked) the silly world of stock images, particularly for business marketers. Photos of sleek call centres, beautiful employees and cult-level enthusiasm are used over and over again by lazy marketers and agencies to break up text and create a home for alt tags. All of this despite the […]
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