The sippy cup followed a near-perfect arc across the busy coffee shop as it travelled from frustrated toddler to startled customer, sprinkling apple juice on everything in its path. The mum, balancing a baby and a smoothie, apologized as best she could and made a hasty exit, explaining that he just wanted her attention and […]
Why You Need an Editorial Committee for Your Thought Leadership Program
One summer I coached one of my kids’ sports teams. (Okay, I was guilted into it by my friend, who had the more thankless task of convening U8 soccer). I admit I was kind of making it up as I went, and there was one dad who liked to make it his business to remind […]
Boxers or Briefs: Why Thought Leadership is an Inside Job
Last week we looked at the ruinous effects of the Bullshit Industrial Complex (BIC) on the original and authentic thought leadership produced by well-meaning people and good brands. This week, I’d like to talk about the value of our inside voices in building really great thought leadership programs that aren’t BS. (As an aside, I […]
Is Thought Leadership Dead?
A recurrent theme among the Blognocracy in 2017 was the idea that we are at “peak content”. Meaning there is simply no more room out there for all the posts and blogs and books and videos and webinars and white papers and so on. I disagree, though I will admit that we are at Peak Bullshit. […]
Content Creation is Just the End of the Beginning
Sooner or later it had to happen: a useful, intriguing piece of content went splat into my inbox the other week. I mean really good content. Lots of stats, great insights, actionable ideas, the whole shebang. Naturally, the phone rang about five minutes later, and about every ten minutes for the rest of the day. […]
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