The universe obviously wants me to have more money. Why else would I have been invited to make $300 just for sitting in a cold room sniffing dry erase solvent and talking about my hopes and dreams for a new CRM application? The universe, however, did not want the CRM company to do a particularly […]
Why Meaning Matters More than Noise
“When everything you do is framed by the question ‘is this product or service worthy of my customer and why?’ it changes everything.” If you know Bernadette Jiwa, this line will feel familiar; if you don’t know Jiwa and her work around helping brands tell their stories, this book is a great place to check […]
Stop Apologizing, Start Measuring
There are a thousand reasons to be happy you don’t work for Volkswagen just now. One of them is getting to avoid being part of the orchestra accompanying its Dance Apologetic over the emissions software thing. And boy are they dancing in Wolfsburg this week. Customers are about to get gift cards and a big […]
Is Your Competition Making Stuff Up? Good.
Is there anything prettier than a well-merchandised display of bed and bath linens? I mean, what can beat the crisp, pretty sheets in their perfect little packages arranged by designer, colour, size and thread count. It’s all about potential. For just a few minutes you can imagine that your bedroom will look like something in […]
Brand Loyalty Begins with Giving a Sh*t
Many marketers waste their time and money trying to force-feed awareness of their brand or product. A far better approach is to build something the right people will care about. As it did for Zappos and Starbucks, awareness will follow.
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