April 7 Hi Alex, Got your text. Happy to fill in a few blanks for your award entry. The team is thrilled you’re putting our campaign forward. While I have you, wondering if you have any dates in mind to discuss the brief I sent over. Our big Q3 campaign for the encryption product needs […]
Why Marketing Should Be a DMZ
On December 20 of last year, this email landed in my inbox. If you can’t read it, here is the fun subject line: “Elizabeth, Hit your target like a sniper.” As Canada is lately a little lacking in Target stores, I surmised they were talking about my target market. They were. It was flogging some […]
The End of the Line for the Tagline
Here’s a fun thing to kill some time at work: cut and paste a bunch of your competitors’ logos into a slide or a document. Now, take your company tagline and superimpose it under or beside your competitor’s logo. Does it work for them? If they put your tagline on their brand, would anyone even […]
Is Your Brand Hard to Quit?
I have been having an impolite discussion lately with a payment processing organization. It’s all about one of those credit card swipey terminals that a charity I help out has been renting for a few years. We don’t use it often; we can do the same thing for a lot less using Square; and, we’re […]
Is it Loyalty or a Big Bucket of Herring?
This is a photo of the collection of so-called loyalty cards I can currently find. There are many more tucked into purses, pockets, passport folders, glove compartments and desk drawers. I have countless others in the virtual world, and I don’t think a week goes by that I’m not asked to join someone’s customer reward program. […]
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