Every now again I become aware that I am being marketed to. I mean more than the usual assault of terrible pop-ups while I’m trying to play Scrabble. I mean I’m in someone’s funnel and the walls are closing in. Lately, I’ve been trying really, really hard to get out of the sales funnel of […]
The Medicine Cabinet for Your Brand
I know, I know, two book reviews in two months. This is what happens when you take all the books from beside the bed on a camping trip. A few help the fire and a few come back full of scribbles and dog-eared pages. Brand Aid is one of those books. Let me say upfront […]
B2B’s New Emotional Markets
Do you think the Information Age is over? I’m sort of hoping it is, but given the state of my Inbox, Netflix list and uncategorized Evernote scribbles, I’m thinking it’s still with us. Too bad, I’m kind of looking forward to the Dream Society. The Dream Society is the age which, according to Danish designer and innovation […]
Nine Things Great Brands Almost Always Get Right
Last week we looked at a few ways to mess up your brand, so this week I thought we should look at a few things that some great brands do well. 1. They speak with one voice How many times have you gone to your bank and had a perfectly nice encounter with a perfectly lovely […]
Ten Ways to Mess Up Your Brand
There are a lot of messed up brands out there, and I don’t mean the ones spilling oil into rivers, poisoning their customers or trying to become the president of some large country. I mean the everyday brands just out there slogging along trying to make some money and, maybe, a difference. I’ve been talking […]
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