Consider the two-litre beverage carton. There’s a pointy top that has either too much glue at the end you’re supposed to open or a plastic spout with a twist off lid. There’s the bottom we don’t look at and then there are the four sides. Some people see a product label, a list of ingredients […]
The Truth About Viral Marketing
The truth about viral marketing is that it’s a giant myth. Right now somebody is stealing a marketer’s money by promising them a viral ad campaign that is sure to make that marketer filthy rich. I have several such offers in my inbox just today. Why, if that guy who sticks cell phones in a […]
Why Your Brand Needs to Stop Annoying People
Sunday mornings are one of my favourite times of the week. It’s when I can spend a few quiet hours going through all the stuff that’s washed up in my inbox. A rare slice of time during which I can read white papers, unsubscribe from the crap, comment in forums and blogs and watch interesting […]
Is Cold Calling Killing Your Brand?
In my defence, I thought this was my 11:00 call coming in, so I picked up. Me: Hello, this is Elizabeth. Scott: Hi Wendy. How are you today? Me: Who is this? Scott: It’s Scott from Universal Printers. How are you doing today? Me: I’m really busy and I have another call. Scott: I hear […]
Why Your Customers’ Expectations Are Ruining Your Relationships
We recently parted company with our home phone and internet service provider. After more than 20 years of indifferent service, punctuated by periodic episodes of stunning incompetence, we pulled the plug and switched it all to the cable company. Time will tell if that is the frying pan or the fire, but the point is, […]
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