If you’re getting sick of Myers-Briggs, Standout and all those other profile systems, may I recommend another fun way to slice and dice your co-workers into neat little categories? Grab your Winnie-the-Pooh books, a generous few glasses of Pinot Something and an organization chart. If Winnie-the-Pooh is new to you, bring the bottle into the […]
HR is Marketing’s New Ally
I’m not sure if it’s come true or not, but a year ago Gartner was predicting that right about now the Chief Marketing Officer will officially outspend the Chief Information Officer when it comes to technology. That suggests they should hang out more. Alignment between marketing and IT and marketing and sales has been a […]
Your Mission Statement Isn’t About You
Do you have a mission statement for your business? If not, don’t worry. They’re basically useless, and mostly an exercise in box-ticking so the leadership team can get on with leadering, and the marketing department has something to put on the website. Personally, I don’t think mission statements belong anywhere near your website, and neither […]
Watering Down Brands with Spin
Nestlé is launching a new brand campaign to celebrate hydration. How thoughtful. It seems we’re just not educated enough about why it’s important to stay hydrated with safe drinking water. Mums, in particular, need to be educated about that one, according to the agency. On behalf of mothers everywhere, I want to thank you for […]
Social Media Engagement is Dead; Long Live Social Media Meaning
Is there anything more dismal than a brand Twitter feed? Where’s the witty banter about important topics? When are the throngs of raving brand fans going to show up with their adulation and streaming video of our products in action? When is Gwyneth going to finally throw some endorsements our way? For goodness sake, we’ve […]
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