I don’t care if you use post-consumer paper in your 3-million piece DM drop. I don’t care if your employees are forced to plant trees on their lunch breaks. Recycled toner? Not impressed. Special parking spot for hybrid vehicles? Your mum must be proud. You’re just not green. Let’s tell the truth here, those are […]
Value Propositions are for Your Inside Voice
Got a value proposition? Good for you. Now shut up.
What Does Your Company Do?
I’ve just finished judging a contest for small business owners. The first question on the entry form is this: What does your company do? Guess what? Most of them can’t say. They can go on for 500 words about practically nothing at all, but they can’t seem to articulate what it is that they do. […]
The Gentle Art of Free Stuff (Part 1)
Step away from my ass. I mean it.
The Silly and Slightly Sickening Cost of Tradition
An awful lot of marketers do an awful lot of awful things because, well, because they’ve always done awful things.
