Last week we explored the tenuous link between self-worth and LinkedIn. In case clicking the link is too much work, my thesis was that your network is something to be guarded, nurtured and managed as the basis for legitimacy in the eyes of other people. It’s not some after-hours-rave-flash-mob thing where anyone with an IP address […]
Treat Your Brand Like A Dog
Who owns your brand? Hint: The same person who owns your dog. Stop looking around. It’s you. If you don’t have a dog, just play along. If your dog eats the neighbour’s lawn furniture, it’s your problem. If that neighbour blogs, tweets or otherwise moans publicly about it, then it’s still your problem but more […]
Bowling for Paradigms with Wikibrands
I was very excited when Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace popped onto my radar in the Spring. I’m a big fan of Don Tapscott and this book distills some of the brand research his team has slogged through over the years. His introduction promises to replace the Four P’s and traditional brand […]
Why the Shoemaker’s Children Should Run Away from Home
Here is part of a recent conversation I had with an online agency bidding for some work with a non-profit I help out: Agency Guy: So you can see by our portfolio that we create immersive, online, experiential cheese-moving, experiences that are game-changing. Me: What’s the deal with your website? Agency Wonk: Well it isn’t optimized […]
The Cure for Yuletide Agency Resentment
Got the holiday blues? Behind in your shopping? Can’t wait to climb into a bottle and tell your in-laws exactly what you’re thinking? Blaming your agency for sucking all the joy out of the holiday season with last-minute billing and crappy gift hampers? Check out this marvelous send-up of a brand guide put together by […]
