Last week we looked at how tiny lapses in proofreading can do nasty things to a brand. Just in case this is a problem of not knowing how to proofread, as opposed to a problem of not caring about it, I offer my tips to get your stuff proofed before people like me are bored […]
One Simple Way to Stop Undermining Your Brand's Credibility
I really do try not to be squeamish about them, and mostly I manage to resist the urge to scream, at least in public, when one startles me by creeping out of a corner or looking me in the eyes in a public toilet. But sometimes, they’re so big, so gross and so, um, present, […]
Please Stop Sending Bad Holiday Greetings
The Slow Elf’s Tale Gather ‘round, boys and girls and let me tell you about how we did company Christmas, excuse me, Mutli-Denominational Winter Holiday (MDWH) cards in the olden days. You see, kids, it used to be that businesses bought thousands and thousands of MDWH cards, which were labouriously hand-signed and mailed (with a […]
Welcome to Our Resolution-Free Zone
What did you expect for the first working day of the year? A quiet bit of time, perhaps, to hide the last of the 2011 bodies and steal that nice chair from the conference room? Had you counted on having to rid your Inbox of 2012 Predictions, 2011 I-Told-You-Sos and Helpful New Year Resolutions for […]
How to Be the Sally Field of B2B Email
If you’ve been sitting smugly by while I berate your analogue brethren about their crappy printed direct pieces, time to wipe that smirk off. The sad truth is, most B2B email marketing is pretty lousy too. So let’s agree to take a pledge. Yes, you. Put away that DayQuil, raise your right hand and repeat after […]
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