Want to see a room full of marketers roll their eyes? Speak the words, “employer brand” and stand back. You might as well be lecturing teenagers about condoms. I know this because I’m good at embarrassing teenagers and I was that eye-rolling marketer seconded to an employer branding project about ten years ago. Now there […]
Guess Who Really Owns Your Brand?
A version of this was published a few years back, not long after Gap made an unfortunate attempt to change its logo. The recent noise about Slack’s updated logo reminds me that, as brand owners (and this applies also to employer brands), we need to assert our right to make decisions, even stupid ones. So […]
10 Lessons from an Unemployed Giraffe
Geoffrey the Giraffe has left the building. Suitcase in one hand and final Toys-R-Us paycheque in the other, he’s off to the career transition service for unemployed mascots. I’m not going to add to the chorus of eulogies for this chain, and I don’t really know why it finally failed, but I do think TRU […]
The Power of the First Taste Touch Point
It’s nice when the waiters stop by a few bites into the meal to check on things. That they invariably show up when mouths are too full do much more than nod is, I hope, a coincidence, but it’s nice. And it’s necessary. Restaurateurs know that delivering the plate to the table is not the […]
Why Amazon is Right (Again)
Is there anything as satisfying as getting home after a long day to find a package just waiting there for you? It’s like a dog who’s glad to see you but didn’t pee on the couch. More often than not that package is from Amazon, even if the stuff inside isn’t. But the company has […]
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