Ask anyone who writes white papers for a living and they’ll tell you that sometimes the little buggers get out of control. What started out as a 12-pager on sprinkler flow testing best practices ends up at 25 pages without much warning. Sort of like that adorable alligator in the pet store. So when Kevin Lee […]
All This and Fibre Too!
I think we can agree that I’m not a big fan of ad agencies, so imagine how much I was looking forward to skewering this book by two of the Fallon Agency’s founding partners. Bastards. They’ve torn even that small joy from my hands by writing a book that is useful, insightful and really very readable. If […]
In Search of Epithets
Dear Mr. Peters, Can I call you Tom? We’ve been together now for two months so I think we can go to first names. After all, you came camping with me (remember, it rained the whole time and we huddled together under the tarp to stay dry? I even put you in your own Ziploc […]
A Manifesto for Us Frogs
I like to think the story about frogs isn’t true but I sort of suspect it might be. It goes like this: if you put a frog in boiling water it will jump out, but if you put it in cool water which you slowly heat to boiling, the frog will keep adapting until it’s […]
Turf Wars and Silos and Bears, Oh My!
Patrick squinted at the screen in front of him. It wasn’t the first time he had needed to turn ten pages of rather good advice into 200 pages of mediocre narrative, but this time was tougher. He had his protagonist all picked out and, of course, the long-suffering Greek Chorus Wife role was a stock […]
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