Just when I thought we’d seen last of the books dedicated to screaming at marketers until they sign up for Foursquare, along comes The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social*. I should note that I received two copies, both of them free. One I think I asked for […]
Schadenfreudian Slips
You would expect a book about epic business failures to be a delicious, gloating, satisfying kind of fun; a long, slow, I-Told-You-So Waltz. But Jim Collins’ book, How The Mighty Fall: And Why Some Companies Never Give In* takes a much higher moral road than, say, I would. Collins had the misfortune to be attempting to […]
Trout on Strategy is an Acquired Taste
There are plenty of ways to clear a room full of marketers. Telling them about the half-price sushi across the street or sending in a sales guy who’s behind on quota both come to mind. But the most effective way has got to be the S-Word. Simply mumbling “…but is this really on strategy?” will […]
Bowling for Paradigms with Wikibrands
I was very excited when Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace popped onto my radar in the Spring. I’m a big fan of Don Tapscott and this book distills some of the brand research his team has slogged through over the years. His introduction promises to replace the Four P’s and traditional brand […]
Retail Lessons for B2B Marketers
Most B2B marketers would be forgiven if they hadn’t read Paco Underhill’s classic Why We Buy. First published in 1999 and updated ten years later, this fascinating look at how we shop doesn’t seem to have much to do with those of us flogging their wares to bored executives. But if you give this book […]
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