Interesting things happen when we tidy up. A recent attempt to dissuade certain loved ones from calling the producers of Hoarders turned up an Economist magazine so old it was saying nice things about Merrill Lynch, a copy of The Marketing Playbook and, ironically, an article about personal organization with three pages missing. So naturally […]
Microtrends Revisited: What Do You Want for $4.99?
The sale bin at an airport bookshop is usually the almost-final resting place of stuff that shouldn’t have been on its shelves in the first place or of things that didn’t survive the mauling by sleep-deprived “guests” of the world’s airlines. But in such a bin in Phoenix, among the grubby neck pillows, damp productivity […]
Social Media for Grown-Ups
I really, really, really didn’t want to like this book. I was so looking forward to taking the piss out of authors with the audacity to promise to make me a Marketing Superstar, let alone by doing it with B2B social media marketing. I mean, what are the odds? Social media’s contribution in the B2B […]
The Case for Contagious Deflinching
Let’s make one thing perfectly clear: I loathe books that tell my all problems stem from one thing and that infinite happiness is but an attitude or soft-tissue adjustment away. I just can’t think I’ll be all that happy not being miserable. That’s why I was cringing when I ran out of things to read […]
Common Sense and Pixie Dust: Reviewing Enchantment by Guy Kawasaki
Maybe it’s just me but I don’t quite understand enchantment in the context of marketing. Enchantment is more connected, in my mind, with gingerbread houses, helpful teapots, and cheerful birds who hang out the washing. The real world just doesn’t have enough unicorns to make this work for me. On the other hand, what do […]
