Christmas is less than a week away, which is plenty of time, if you’re a marketer, to pull off a few last-minute SEM miracles. But what are you giving yourself this year? Here are a few suggestions for some markety things to curl up with while you laze about over the holidays. Reading […]
The Medicine Cabinet for Your Brand
I know, I know, two book reviews in two months. This is what happens when you take all the books from beside the bed on a camping trip. A few help the fire and a few come back full of scribbles and dog-eared pages. Brand Aid is one of those books. Let me say upfront […]
Marketers Need to Embrace Essentialism
I generally don’t review books about productivity, self-improvement or origami in this space, mostly because they are crap or repetitive or repetitively crappy and they don’t work (especially the origami books). Today is an exception and that’s because Greg McKeown’s 2014 book, Essentialism, has some awfully good lessons for marketers. His premise isn’t really new: […]
Why Meaning Matters More than Noise
“When everything you do is framed by the question ‘is this product or service worthy of my customer and why?’ it changes everything.” If you know Bernadette Jiwa, this line will feel familiar; if you don’t know Jiwa and her work around helping brands tell their stories, this book is a great place to check […]
Funnels, crazies and Jedis — you can’t UnRead this book
It’s a little bit weird to be sitting on a plane, reading a rant about the airline that is, at that moment, scooting you home. I quite enjoyed my Air Canada experience that night. Scott Stratten, not so much. He is mad at Air Canada. He is also mad at the following: Zellers (RIP), Best […]
- 1
- 2
- 3
- …
- 7
- Next Page »
