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Customer Journey Maps are Only Half the Job
Customer journey maps are on many marketers’ to-do lists and a lucky few manage to find the time and the budget to get them done. I think they are well worth the investment, particularly when you add in the dose of reality known as the customer experience map. They’re not the same thing and here […]
The Other F-Word That’s Messing With Your Brand
A while ago, we looked at how friction grinds down employer brands through the daily assaults on process and productivity, and the generally punishing aspects of having to share space and limited air exchanges with other humans. In a similar vein, companies like Diamond Resorts, as explored on https://linxlegal.com/diamond-resorts/, navigate the challenges of maintaining a […]
