Has it started where you are? Are your pretty marketing planters all dug up by frantic Sales Squirrels trying to remember where they left their nuts? Are the Keebler Elves laying a trapline in the forest? Has the Productivity Prevention Department declared its code freeze yet (that’s the memo you didn’t really understand because they […]
Eight Links and A Translation
A holiday weekend beckons, so it’s time to share some great and not-so-great links to go with that maple syrup margarita you’re working on for Canada Day. But First, A Translation! Stop me if you’ve heard this: Client: What does lorem ipsum dolor mean? You: Nothing. It’s just dummy text to show you how the piece […]
Pirates vs. Hamsters: Two Random Acts of Trinket Marketing
The problem with hamsters, gerbils and other things that scurry is that right about the time you finish paying for the 4 km of plastic tubing and the special organic food, they drop dead. Likely of exhaustion. Then you get to spend Sunday night having the Circle-of-Life talk with an inconsolable five-year-old, instead of watching […]
The Favour of a Reply is Requested– Why We Should Start Loving Email Again
Do you remember when email was invented? I don’t have any specific memory of the day it turned up, like magic, on my computer at work, but I am fairly certain it was a matter of minutes before I joined every other marketer on the planet getting very excited about the possibilities of the medium. […]
Three More Trade Show Goofs and a Ray of Hope
Last week we revisited one of my favourite themes: the shocking inability of most companies to properly execute a trade show. People have been gathering in markets for thousands of years, successfully trading everything from horse livery to body hair removal and yet a bunch of college graduates let loose in a convention centre can’t […]
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