Christmas is less than a week away, which is plenty of time, if you’re a marketer, to pull off a few last-minute SEM miracles. But what are you giving yourself this year? Here are a few suggestions for some markety things to curl up with while you laze about over the holidays. Reading […]
Why Your App Should Yap
I recently did a long-overdue clean up of the apps on my phone. I blew away conference apps that never really did much more than offer up an unreadable PDF of the schedule. I nuked those games that are so fun but interrupt too often with pandas. I tossed the things that are supposed to […]
Marketers Need to Embrace Essentialism
I generally don’t review books about productivity, self-improvement or origami in this space, mostly because they are crap or repetitive or repetitively crappy and they don’t work (especially the origami books). Today is an exception and that’s because Greg McKeown’s 2014 book, Essentialism, has some awfully good lessons for marketers. His premise isn’t really new: […]
Stop Testing Your Products on Strangers
The universe obviously wants me to have more money. Why else would I have been invited to make $300 just for sitting in a cold room sniffing dry erase solvent and talking about my hopes and dreams for a new CRM application? The universe, however, did not want the CRM company to do a particularly […]
Why Meaning Matters More than Noise
“When everything you do is framed by the question ‘is this product or service worthy of my customer and why?’ it changes everything.” If you know Bernadette Jiwa, this line will feel familiar; if you don’t know Jiwa and her work around helping brands tell their stories, this book is a great place to check […]
- « Previous Page
- 1
- 2
- 3
- 4
- …
- 14
- Next Page »
