Sometimes the best way to anticipate your next scary competitor is to pretend to be one.
Most Offsite Meetings Are a Waste of Time
Millions of hours and even more dollars are spent sitting around at offsite meetings doing very little. Here are some ways to make them work.
Confessions of a Content Junkie
A few suggestions for content marketers from one of their own
What Does Your Company Do?
I’ve just finished judging a contest for small business owners. The first question on the entry form is this: What does your company do? Guess what? Most of them can’t say. They can go on for 500 words about practically nothing at all, but they can’t seem to articulate what it is that they do. […]
A New Metric for the Call Centre: Helpfulness
It’s time to measure call centres in terms of what they do, not how they do it.
