Just for the record, I’m not opposed to direct mail or paper or cleverness. I happen to think physical direct mail has more impact than its electronic cousins, and that good direct marketing is a prudent use of resources to drive a desired end. Done poorly it’s just junk. If it’s clever but wasteful, pointless or […]
Why the Shoemaker’s Children Should Run Away from Home
Here is part of a recent conversation I had with an online agency bidding for some work with a non-profit I help out: Agency Guy: So you can see by our portfolio that we create immersive, online, experiential cheese-moving, experiences that are game-changing. Me: What’s the deal with your website? Agency Wonk: Well it isn’t optimized […]
Quick, Get a Lid on Those Eyes
Ask anyone who writes white papers for a living and they’ll tell you that sometimes the little buggers get out of control. What started out as a 12-pager on sprinkler flow testing best practices ends up at 25 pages without much warning. Sort of like that adorable alligator in the pet store. So when Kevin Lee […]
All This and Fibre Too!
I think we can agree that I’m not a big fan of ad agencies, so imagine how much I was looking forward to skewering this book by two of the Fallon Agency’s founding partners. Bastards. They’ve torn even that small joy from my hands by writing a book that is useful, insightful and really very readable. If […]
The Cure for Yuletide Agency Resentment
Got the holiday blues? Behind in your shopping? Can’t wait to climb into a bottle and tell your in-laws exactly what you’re thinking? Blaming your agency for sucking all the joy out of the holiday season with last-minute billing and crappy gift hampers? Check out this marvelous send-up of a brand guide put together by […]
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