I recently did a long-overdue clean up of the apps on my phone. I blew away conference apps that never really did much more than offer up an unreadable PDF of the schedule. I nuked those games that are so fun but interrupt too often with pandas. I tossed the things that are supposed to […]
Creatives vs. Marketers: 8 More Stupid Reasons It All Goes to Hell
We’re still unpacking the unfortunate exchanges between Alex and Terry. If you haven’t read them, start here, then read this and check out last week’s post. Stupid Reason #9 – Scope creep. Campaigns and product launches and such are complex things, with lots and lots of moving parts. Good marketers can see all the parts […]
Marketers vs Creatives: 8 Stupid Reasons It All Goes to Hell
For the past two weeks, we’ve been imagining a couple of email exchanges between client-side marketers and agency–side creatives. Neither ended well, and I can think of 16 reasons why this is a familiar scenario to so many of us. Here are the first eight of them. Stupid Reason #1 – Most creative briefs suck. […]
Marketers vs Creatives: Dear Alex
April 7 Hi Alex, Got your text. Happy to fill in a few blanks for your award entry. The team is thrilled you’re putting our campaign forward. While I have you, wondering if you have any dates in mind to discuss the brief I sent over. Our big Q3 campaign for the encryption product needs […]
Creatives vs. Marketers: Dear Terry
February 15 Hi Terry Thanks again for a very interesting meeting yesterday. The creative team is excited to work on your new software launch. I’m sure the application will work just fine by the time we’re ready to go to market. Let me know when you want to try again for the demo. On which, I […]
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