Here’s a fun thing to do at your next terrible offsite, or just for a giggle: pretend to be the Competitor-from-Hell, your worst fear, your Closet Monster.
Imagine that you are all recently laid off from your current company and decide to form a new competitor together. What kind of lethal strategies can you come up with to run circles around your current employer? What tactics can you execute better? What holes in the market can you go after? What product features can you add to kick your company’s ass? Which partners or distributors would you steal? Which processes would you improve for a competitive advantage? What dirty little secrets would you exploit to make things miserable for your company?
If you can imagine it, then you can be fairly certain someone else is building it already. We call them Disruptors.
Assuming you haven’t all resigned or developed a drinking problem by the end of this exercise, you should start working on what you’ll do about people like, well, you.
BizMarketer is written by Elizabeth Williams
I help companies have better conversations
Drop me a line at ewilliams@candlerchase.com
Or follow me @bizmkter
Leave a Reply
You must be logged in to post a comment.