We marketers just love a captive audience, don’t we? We like them strapped into pressurized metal tubes at 35,000 feet with nothing to look at but a tiny screen or a drooling neighbor. We like them squished into subway cars, bouncing off each other in mosh pits or looking for a familiar taste far from […]
The Thrill of Victory: What Marketers Can Learn from the Win Column
Were you successful in getting your hands on the win-loss report from sales? Don’t feel too bad about it; that sort of information is not something sales people share freely, especially the loss part of it. This week I want to talk about the importance of the good news bit of their report. Now we […]
The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
Do you get the Win-Loss report? You really ought to get yourself on that list. If you don’t know the Win-Loss, it’s the document your friends in sales create each month or, sometimes, each quarter that lists all the business they’ve won, lost or are waiting to hear about. Sometimes it’s called the sales activity report. […]
What Did Your Brand Ever Do To Deserve Bad Photos?
Marketer #1: Hmmm. Time to update our corporate website again. That swell webinar we went to said we should use more images on our web pages and printed materials because humans are beginning to lose the ability to read. Marketer #2: I know, let’s go get some stock photos to make our site appealing to […]
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