There are a thousand reasons to be happy you don’t work for Volkswagen just now. One of them is getting to avoid being part of the orchestra accompanying its Dance Apologetic over the emissions software thing. And boy are they dancing in Wolfsburg this week. Customers are about to get gift cards and a big […]
Lend a Hand or Shut Your Facebook
Darius has a cool job. He’s the marketing manager for a rapidly growing logistics company that serves the food industry. Since he joined two years ago, Darius has updated all the collateral, made some nifty sales tools, cleaned up the web site and put the company on the map with its own Facebook page and […]
Is Your Competition Making Stuff Up? Good.
Is there anything prettier than a well-merchandised display of bed and bath linens? I mean, what can beat the crisp, pretty sheets in their perfect little packages arranged by designer, colour, size and thread count. It’s all about potential. For just a few minutes you can imagine that your bedroom will look like something in […]
Funnels, crazies and Jedis — you can’t UnRead this book
It’s a little bit weird to be sitting on a plane, reading a rant about the airline that is, at that moment, scooting you home. I quite enjoyed my Air Canada experience that night. Scott Stratten, not so much. He is mad at Air Canada. He is also mad at the following: Zellers (RIP), Best […]
Why Your Contact Page is Terrible
Last week we lamented the deplorable state of most About Us pages. This week, it’s time to pick on everyone’s least favourite page, Contact Us. Marketers, pay attention here: I know you went and found that swell stock photo of tin cans and string. I know you came up with the perky “We’d love to […]
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