Here is our final look at fixing sucky websites. In Step One, we cleaned up the obvious stuff like broken links and old content. Step Two had us updating images and fixing navigational dead ends. But that was just window-dressing. Deep down you know when even your very pretty site is still Sucky. You also […]
Fixing Your Sucky B2B Website Step Two: Be Less Disgusting
Last week we discussed how a sucky B2B website can make happy people sad and sad people drunk. My friend Aileen, who uses her website as a proxy for her failed marriage, is doing much better. She’s starting to shower again and is giving back to the community — mostly by donating her ex-husband’s books, hockey […]
Fixing Your Sucky B2B Website: Step One
My friend Aileen is breaking up with her husband Dan. It’s going the way such things usually do, and Aileen is self-medicating with a nice pinot noir when she isn’t building Dan-shaped snowmen to run over in her driveway. I called the other night to see if she needed help with the Tuesday Night Effigy […]
Is It a Beautiful Day in Your Brand's Neighbourhood?
Walk out the door of any major urban hospital and you will soon find yourself among buildings full of physiotherapists, medical device suppliers, specialists’ offices, pharmacies, diagnostic imaging and, helpfully, malpractice lawyers. Welcome to the hospital suburbs. Other businesses and industries have suburbs too. Spreading out from the centre of enterprise software and hardware suppliers […]
Stop Talking Price, Start Talking Time
Every Wednesday, I rearrange the colour-coded pens and precisely aligned office accessories on my colleague’s desk. It’s a thing to look forward to. I think it was Craig Jarrow at Time Management Ninja who said that the most important thing you do with your day is deciding what to do with your day. I believe […]
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