The teaser on the cover of The Effortless Experience promises “a business detective story…” Who doesn’t like a business book with a few bodies piled up in the first chapter? I’m in. Alas, no detectives, bodies, forensics or car chases here, but all is not lost; this is a cracking good read about customer loyalty […]
Twitter Truth #3: You Can’t Keep Out the Crazies
Twitter Truth #1 is recognizing that it’s not about you. Twitter Truth #2 is remembering to shut up occasionally. These are both fairly simple things to master, you just need to get on it. Twitter Truth #3 is a little trickier. Today, I want to talk about the debatable role marketers often play as the wranglers of […]
Twitter Truth #2: Sometimes You Need to Shut Up
Last week we looked at some recent Twitter escapades that had in common the mistaken belief by marketers that Twitter has something to do with them. This backfires rather a lot. Another thing that often ends badly is saying anything at all. Sometimes the best Twitter strategy of all is to zip it. Time for […]
Twitter Truth #1: It’s Not About You
Why do people want to be near Rob Ford, Charlie Sheen and most anyone who owns a professional sports team? I can assure you, it’s not for the conversation; it’s because there is at least a small chance they will further unravel and something interesting will come flying out of their mouths. The same is […]
Time to Bring Down the Curtain on Green Theatre
“Sustainability is a topic that IBM’s really passionate about. Our view is that we now live in a world that’s becoming a system of systems and that is a world of multiplicity and diversity. Given that, we believe that for effective action there’s got to be collaboration across organizations, not just within one specific organization.” English translation: At […]
- « Previous Page
- 1
- …
- 6
- 7
- 8
- 9
- 10
- …
- 50
- Next Page »
