Here is what I found while I was tidying up my Evernote the other day: I feel a cold darkness about to descend. It may not be long now…Actually, what it really said was: i frrl acild daaarknss aprechign, But, touch screen issues aside, it was not a good place I was in when I tapped […]
Ready for Events That Work?
I’ve got just three words for you: Breakfast. Lunch. Dinner. That’s right, the meals you need to eat anyway can be big lead and revenue tools when you invite a few prospects or clients along. They’re easier, cheaper and way more effective than those useless old trade shows and you get to control the whole […]
The Very Simple System For Picking Your Trade Shows
Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Before we dive into the Very Simple System, let’s remember that trade shows exist for one reason: to make money for someone who isn’t you. It can be a private event company or, in B2B, […]
Pssst. Trade Shows Suck at Lead Generation. Pass it on.
Sales squirrels ignoring you? Here’s a fun way to get their attention: tell them you’re cancelling all the trade shows next year. Now count backwards from ten after you click send and stand by for the howling, the outrage, the pleading. It will sound something like this: “How will we ever make quota?” “The quarter is […]
You Better Dance With Them What Brung Ya
Is it time already for Apple’s Festival of Likes? You know, that annual event where people find it necessary to sleep on the floor of a mall in order to pay someone hundreds of dollars for a phone. Personally, I’m happy to stay in my own bed and be one of the last to get an […]
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