Patrick squinted at the screen in front of him. It wasn’t the first time he had needed to turn ten pages of rather good advice into 200 pages of mediocre narrative, but this time was tougher. He had his protagonist all picked out and, of course, the long-suffering Greek Chorus Wife role was a stock […]
Why Most Executives Should Stay Clear of Social Media
Stop yelling at your CEO to get a Twitter account and go communicate on her behalf. It’s your freaking job.
When Bad Assumptions Happen to Smart Marketers
Years ago, when companies still paid to caffeinate their workers, I had the desk closest to the coffee station on my floor. Mostly this meant I could smell a fresh pot before anyone else, and occasionally had to rescue one that was boiling dry on the old Bunn-o-matic. The downside was that at least once a […]
Trade Shows Part 8: Six Other Things To Do
Event Planning is a Year-Round Activity If all events happened in the second half of the calendar year, then it would be just fine to leave the decision about whether or not to attend to the last two months of the preceeding year. But events happen all year and it’s always a complete panic to get […]
Trade Shows Part 7 – It’s All in The Follow Through
Just like a tennis or a golf swing, you only hit your target with a great follow through. I’m writing this about a month after that disgraceful convention of lazy sales people , and I’ve been tracking the follow-up by same. Let’s see how they did. One week out I had a form email from […]
- « Previous Page
- 1
- …
- 42
- 43
- 44
- 45
- 46
- …
- 50
- Next Page »
