Dear Mr. Peters, Can I call you Tom? We’ve been together now for two months so I think we can go to first names. After all, you came camping with me (remember, it rained the whole time and we huddled together under the tarp to stay dry? I even put you in your own Ziploc […]
Of Elves, Innocents & Line Dances
Oh dear. The wheels are quite falling off the cart for one of my suppliers. It’s a small company we’ve used for a few years on a number of marketing projects. It’s owned and run by an incredibly bright, young and utterly fearless entrepreneur, who is dealing with a family emergency. Since family emergencies can […]
Nobody Reads. Get Over It.
It’s really not unusual to find people crying in the ladies room at work. Often it has to do with boyfriends, football pools or American Idol. But sometimes it has to do with a truly nasty day at work. A day full of stupid questions, wasted effort and the profound feeling that no matter what […]
Ten More Things to Do in a Recession
Ten more ideas for recession-weary marketers. Approach (or re-approach) companies or organizations with which you would like to form an alliance. You may find they’re more receptive than usual. Or maybe the laughter just hurts less. Capitalize on the renewed energy and commitment of your team (yes, I know they’re only pretending to like their […]
Ten Things to Do in a Recession
Still stuck in the recession even though President Obama says it’s over? Here are ten things you can do to take advantage of the downturn. Ask for more budget and justify it with the opportunity to outspend weaker competitors – remember they have Hand-Wringers too. In 2009, while Verizon and HP were slashing their B2B […]
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