Stop me if you’ve heard this one: “Sorry, this is a bit of an eyechart”. Unless you’re at the optometrist’s chances are you are in a meeting and some idiot has just put something on the wall with ten point type and is about to insult you further by leaving it there and explaining it. After all, […]
Don’t You Have a Mall Santa You Can Bother?
Perhaps I’m naive but I have this expectation that December is a kinder, gentler part of the year: a time when things slow down, when we sneak out for a few hours to knock off some shopping. When we surrender our ritual tithes to the Productivity Prevention department, the mailroom, the Hand-wringers, and the Keebler Elves […]
The Furry Dead Things at the Unimpressed Feet of Sales
One of my favourite conversations between a sales person and a marketing person started quite badly. The sales person, having been chastised for a lousy quarter, landed in front of this marketing manager with a lengthy list of materials he believed would solve his sales shortfall. As he listed the case studies, white papers, sell […]
Sales People are from Mars…
I think marketers are afraid of sales people. There, I said it. We try hard not to let it show and many of us are probably not even aware of it, but I think that at the centre of many sales vs. marketing showdowns is a terrified marketer and a bewildered salesperson. At the risk […]
Attack of the Cymbal Monkeys
I can tell it’s the fourth quarter, and I needn’t look at a calendar. I can tell because my Inbox is full of white papers, webinars, events, retreats, off-sites, summits, books and speakers all of whom are out to solve the problem of sales and marketing just not playing nicely together. Sigh. Is there some […]
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